Ainsdale beach is a popular attraction, with its broad sands. There is parking on a portion of the beach accessed from Shore Road.
The parking has been in a restricted area since 1993 to encourage larger numbers of shore birds to the sands.
The foreshore is considered an important area for shore birds and is designated a Special Protection Area under the European Council Directive on the conservation of Wild Birds.
The beach is one of the few beaches in the North West (along with Southport and Birkdale) to win awards for its upkeep and cleanliness.